THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

CNN’s “Champions for Change"

Entered in Video Series

Objective

In today’s contentious news environment, it’s easy to overlook those average people who quietly make big, positive impacts on society. “Champions for Change” spotlighted the unforgettable change makers, told their stories and inspired others to do good. 

Strategy

We asked twelve CNN anchors to each identify one person they’ve covered in the course of their careers who they just couldn’t forget. The anchors tracked these unsung heroes down, reconnected and expanded their stories. We posted the segments onto a landing page along with video essays by the anchors about the importance of challenging the status-quo and striving for positive change.

Results

The “Champions for Change” pieces yielded surprising, poignant and even life-saving results. Each story promoted heroic traits like grit, creativity and compassion that motivated our audience to do their own great things. One example: Dr. Sanjay Gupta’s report about a suicide survivor empowered two women to stop a man from taking his own life.

Media

Video for CNN’s “Champions for Change"

Produced by

CNN

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.