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11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

HRC Mobilizes to Protect Youth from the Dangerous Practice of So-Called “Conversion Therapy”

Finalist in Youth & Family

About this entry

In 2018, HRC implemented a new, unprecedented effort to protect LGBTQ youth from the dangerous and discredited practice of so-called "conversion therapy. Fifteen states plus Washington, D.C. and more than 40 municipalities across the country have explicit laws against "conversion therapy."

So-called "conversion therapy," sometimes known as "reparative therapy," is a range of dangerous and discredited practices that falsely claim to change a person's sexual orientation or gender identity or expression. There is no credible evidence that "conversion therapy" can change a person's sexual orientation or gender identity or expression. Such practices have been rejected by every mainstream medical and mental health organization for decades, including the American Psychiatric Association, American Psychological Association, and American Medical Association, but due to continuing discrimination and societal bias against LGBTQ people, some practitioners continue to conduct "conversion therapy." Minors are especially vulnerable to this debunked practice, and "conversion therapy" can tragically lead to depression, anxiety, drug use, homelessness and suicide.

According to a Williams Institute at UCLA School of Law report from January 2018, an estimated 20,000 LGBTQ minors in states without protections will be subjected to "conversion therapy" by a licensed health care professional if state lawmakers fail to act.

HRC knew we had to change that.

Why does this entry deserve to win?

HRC took initiative this year, partnering with the National Center for Lesbian Rights and state equality groups, to pass legislation to end "conversion therapy."

Our HRC field team mobilized across the country to targeted states from Hawaii to Delaware, from Washington to Maryland, to help pass legislation to protect youth from the dangerous practice. HRC's policy staff also provided testimony in dozens of states and cities and worked with survivors of "conversion therapy" to share their stories as well as legislators to craft these vital life-saving bills.

Additionally, HRC's marketing team matched each bill with a roll out plan that included image shares, blogs, social posts and action alerts, meaning that HRC had to constantly track dozens of bills every step of the way - from bill hearings to votes, both in committees and in full chambers - we had to prepare to respond.

While working with state organizations, HRC also released a letter signed by national organizations representing millions of licensed medical and mental health care professionals, educators and child welfare advocates backing legislative efforts around the country to protect LGBTQ youth from the dangerous and discredited practice of so-called "conversion therapy."

We also did extensive research to find a survivor of "conversion therapy" whose story would resonate with a national audience. When she was only 15, Alex's life changed when she came out to her Mormon family as a lesbian. Her parents took her to Utah, where for eight months she was subjected to efforts to change her sexual orientation. In her book about the experience titled Saving Alex, she writes: "My story is an easy one to tell. No one should be beaten, or be told that God doesn't want them, or be sent to dangerous so-called 'conversion therapy' because they are gay. No family should feel they have to choose between their faith and their child."

Results

Our hard work paid off. Nearly 50 legislative proposals to protect LGBTQ youth from the abusive practice in more than 20 states were considered in 2018. Bills were signed into law this year in Washington, Maryland Hawaii, New Hampshire and Delaware. A growing number of municipalities have also enacted similar protections recently, including cities and counties in Ohio, Pennsylvania, Washington, Florida, New York, Arizona and Wisconsin.

HRC posted about "conversion therapy" on social media more than 250 times and reached more than 15 million people.

Alex's video was picked up by Huffington Post and Metro Weekly.

HRC President Chad Griffin traveled to Washington state for the bill signing and HRC Press Secretary Sarah McBride was in her home state of Delaware when the bill was signed there.

There is no doubt that this work to end this harmful and discredited practice is literally saving lives.

As momentum in the states continue to grow, HRC will continue to work at the federal level to pass the Therapeutic Fraud Prevention Act, which would expressly classify the selling and advertising of "conversion therapy" as prohibited consumer fraud.

Media

Video for HRC Mobilizes to Protect Youth from the Dangerous Practice of So-Called “Conversion Therapy”

Produced by

Human Rights Campaign

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018