The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 3rd Annual Shorty Social Good Awards

#EarForYou

Entered in Social Movement

About this entry

The theme for World Suicide Prevention Day 2017

‘Take a minute, save a life’


The solution:


A 1 minute long digital film on the importance of listening to the signs, and being there for someone who is suicidal.

Why does this entry deserve to win?

World Suicide Prevention Day, 2017 – Theme: Take a minute, Save a life


Our short film was a minute long, with a positive spin to suicide prevention, unlike many other films on suicide awareness.

Results

• #EarForYou campaign video gained more 6,20,000 views across online platforms

• #EarForYou received over 6,000 tweets that reached nearly 12 million timelines and generated 60 million Impressions.

• Approximately 45% of Engagement was via retweets

• The secondary hashtag, #MindMatters received over 1,500 tweets reached about 3 million timelines and generated about 17 million Impressions

• #EarForYou trended for over 2 hours on 9th Sep 2017 not only in India Trends but also in various regional trends, most prominently in Mumbai and Pune


Views: 620+k

Reach: 17.5M +

Impressions: 80.13M+

Media

Entrant Company / Organization Name

Mpower (Aditya Birla Education Trust)

Links

Entry Credits