The theme for World Suicide Prevention Day 2017
‘Take a minute, save a life’
The solution:
A 1 minute long digital film on the importance of listening to the signs, and being there for someone who is suicidal.
World Suicide Prevention Day, 2017 – Theme: Take a minute, Save a life
Our short film was a minute long, with a positive spin to suicide prevention, unlike many other films on suicide awareness.
• #EarForYou campaign video gained more 6,20,000 views across online platforms
• #EarForYou received over 6,000 tweets that reached nearly 12 million timelines and generated 60 million Impressions.
• Approximately 45% of Engagement was via retweets
• The secondary hashtag, #MindMatters received over 1,500 tweets reached about 3 million timelines and generated about 17 million Impressions
• #EarForYou trended for over 2 hours on 9th Sep 2017 not only in India Trends but also in various regional trends, most prominently in Mumbai and Pune
Views: 620+k
Reach: 17.5M +
Impressions: 80.13M+
