THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 3rd Annual Shorty Social Good Awards

Creating Ever-Improving Experiences for Everyone

Finalist in Retail & E-Commerce

Objectives

In a world of fake news, misleading information, and general lack of trust, Trustpilot has made a concerted effort to bring more transparency to the world of online reviews. In 2016, the Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews for new purchases. And more than two-thirds of regular review readers believe that they're "generally accurate." Trustpilot is the world's most powerful review platform. A true platform for progress, built on openness and collaboration. Many of Trustpilot's competitors offer similar services but struggle to catch up to Trustpilot's commitment to leading the charge in creating ever-improving experiences for everyone.

Strategy and Execution

Trustpilot has added dozens of new partnerships, among them Magento, Shopify, Yext, Prestashop, and Loyalty Lion, geared towards creating a stronger platform for its users.

Trustpilot continues to innovate with products that include:

To name a few...

Earlier this year Trustpilot launched a new brand identity as well as announced plans for changes and upgrades to its platform after a year of research and collaboration with consumers and companies. The new identity came on the heels of the company's revamped mission: To bring consumers and companies together to create ever-improving experiences for everyone. Trustpilot's new brand and future direction will emphasize solving modern-day problems around trust in the age of an open Internet.

Results

Trustpilot hit global benchmarks for customer reviews: 48 million reviews of 238,000 companies, on average receiving more than 1 million reviews per month. Its TrustBoxes, widgets displayed on hundreds of thousands of brand websites across the world, are viewed more than 3 billion times each month thanks to our partnership with Google.

Media

Video for Creating Ever-Improving Experiences for Everyone

Entrant Company / Organization Name

Trustpilot

Links