Creator Code GTM was a global marketing strategy that launched in nineteen countries and nine languages. Built for Creators, and in partnership with Creators, this multi-channel GTM strategy was anchored in a dynamic anthem video developed by Pinterest Creators to shake up the industry. The campaign captured the attention of Creators and press alike, and set the standard for a more positive internet.
We promoted this video across all digital platforms to get the word out about our newly launched Creator Code and generate excitement. We also asked each Creator to share the video on their social channels for even greater exposure.
To further increase comprehension of the Creator Code, we embarked on a creator-to-creator strategy to secure support + buy-in from on- and off-platform creators. We developed a “hero” anthem video that showcased a diverse mix of Creators from the US, UK, and CA. We partnered with our eight hero Creators to bring Creator Code to life again via unique social posts on their respective platforms.
We also developed educational assets that explained what the code was, and what it meant.
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