Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 2021 Impact Awards

Pinterest's Creator Code

Winner in Multi-Platform

About this entry

Objectives

Goals 

Why does this entry deserve to win?

Creator Code GTM was a global marketing strategy that launched in nineteen countries and nine languages. Built for Creators, and in partnership with Creators, this multi-channel GTM strategy was anchored in a dynamic anthem video developed by  Pinterest Creators to shake up the industry. The campaign captured the attention of Creators and press alike, and set the standard for a more positive internet. 

We promoted this video across all digital platforms to get the word out about our newly launched Creator Code and generate excitement. We also asked each Creator to share the video on their social channels for even greater exposure. 

To further increase comprehension of the Creator Code, we embarked on a creator-to-creator strategy to secure support + buy-in from on- and off-platform creators. We developed a “hero” anthem video that showcased a diverse mix of Creators from the US, UK, and CA. We partnered with our eight hero Creators to bring Creator Code to life again via unique social posts on their respective platforms.

We also developed educational assets that explained what the code was, and what it meant.

Results

Media

Video for Pinterest's Creator Code

Link