THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 1st Annual Shorty Social Good Awards

Project Literacy

Entered in Education

About this entry

Project Literacy is a global movement convened by Pearson to make significant and sustainable advances in the fight against illiteracy so that all people - regardless of geography, language, race, class, or gender – have the opportunity to fulfill their potential through the power of words.

Illiteracy is a global problem, stretching from the USA to Uganda, from Europe to Cambodia and everywhere in-between. It matters because these small tasks quickly become big problems. Illiterate people are more likely to be poor, they can't get educated, can't participate in political activities or help with economic development; and sadly their choices in life are far too limited.

Project Literacy brings together a diverse and global cross-section of people and organisations to help unlock the potential of individuals, families and communities everywhere with the power of words. Together, we will make significant and sustainable advances in literacy over the next five years so that by 2030, no child will be born at risk of poor literacy.

Why does this entry deserve to win?

Pearson and GOOD, along with over 200 other organizations, teamed up to build and mobilize a movement to advocate for greater literacy. Project Literacy used original content and storytelling to explore the big ideas, challenges, and opportunities around literacy. The GOOD audience engagement helps those in need gain the literacy skills critical to the path forward through strong calls-to-action such as volunteering, donating, and sharing stories to inspire others. Project Literacy by Pearson believes that by 2030, no child will be born at risk of poor literacy.

Results

Pearson is highlighting the impact of illiteracy on issues we are all familiar with. They are giving us, as consumers, the opportunity to weigh in, get uncomfortable with and talk about these issues in ways we may have never considered.

12.1 M Video Plays

188.5 K Engagements

90,000 Community

969 M Reached

14,500 Signatures

10,000 Volunteers

50+ Partners

186 Media Articles

2:10 min average time on site

Media

Video for Project Literacy

Entrant Company / Organization Name

GOOD, Pearson

Link

Entry Credits