Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 1st Annual Shorty Social Good Awards

GoPro for a Cause

Entered in Consumer Brand

About this entry

GoPro for a Cause uses the viral power of GoPro videos to help nonprofit organizations promote their movements—and inspire the world.

Why does this entry deserve to win?

GoPro for a Cause uses the viral power of GoPro videos to help nonprofit organizations promote their movements—and inspire the world. We partner with one nonprofit each month, sending a team of GoPro video professionals to create a one-of-a-kind promotional video shot using our cameras. We feature each video on our website and social channels to help the nonprofits raise funds.

Results

This year, GoPro for a Cause has produced 16 unique videos for featured organizations, earning a total of 2.2 million video views. Our social media posts have reached 66 million people, and we've used innovative tactics, such as 2-for-1 matching fundraising campaigns, to help featured causes raise funds.

Top performers include City Surf Project, which uses surfing to help kids from low-income San Francisco communities expand their worldviews and learn valuable life skills, and Cloudbase Foundation Nepal, a group of free flight pilots rebuilding Nepal after the devastating 7.8 magnitude earthquake in 2015 killed 8,000 people and injured 21,000 more.

Media

Video for GoPro for a Cause

Entrant Company / Organization Name

GoPro

Links