THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 17th Annual Shorty Awards

Universal Music Group’s 2024 Use Your Voice Campaign

Finalist in Social Good Campaign

Objectives

By integrating get-out-the-vote efforts into UMG’s digital ecosystem and engaging in high-impact partnerships, Use Your Voice helped turn low-propensity voters into active participants in democracy, driving metric-driven turnout during the 2024 election cycle in key markets.

Strategy and Execution

Results

Media

Video for Universal Music Group’s 2024 Use Your Voice Campaign

Entrant Company / Organization Name

Universal Music Group

Links

Entry Credits