Wolf Like Me's “Wolf For Me - Genre Targeting”
Playing into the genre-bending nature of the show, Peacock social created multiple :30 parallel social mashup videos, each recut to fulfill a recognizable genre trope: Drama, Horror, and Romance.
Trailer Genre Targets:
Drama: Real love isn't always moonlit dinners and sharing spaghetti. For Gary & Mary, it's ferocious fights and rabid romance.
Horror: How well do we know the ones we love? Uncover this couple's wildest secrets, but beware, DO NOT watch alone.
Romance: This winter, fall in love with Gary & Mary, the cosmic couple who can't quit running into each other- literally
This was posted organically on Instagram as a carousel of videos and a thread on Twitter – also dark posted on Instagram and Facebook, targeting audiences who enjoy each genre.
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