THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

The Muppets

Finalist in Twitter Presence

Objectives

Keeping The Muppets in the forefront of Twitter conversations with regular posts, promoting new projects like Muppets Haunted Mansion, and the streaming debut of The Muppet Show, as all five seasons of the classic series were released on Disney+.

Strategy and Execution

The Muppets are in a league of their own on Twitter. Kermit the Frog, Miss Piggy, Fozzie Bear, and the rest of the 11 Muppets Twitter accounts all bring their unique brand of wisdom, comedy, and style to the platform. Over the past year, The Muppets have hosted biweekly Q&As with fans, announced the long-awaited release of The Muppet Show on Disney+, and promoted the Disney+ special Muppets Haunted Mansion. Twitter is The Muppets' favorite platform, hosting the most accounts and the most posts.

Results

The Muppets gained over 200,000 Twitter followers across 11 handles in the past year and promotional efforts for The Muppet Show and Muppets Haunted Mansion led to both titles trending on Twitter after their release on Disney+.

Media

Video for The Muppets

Entrant Company / Organization Name

The Walt Disney Company

Links

Entry Credits