Raise awareness and drive traffic to NASA’s first-ever Spanish-language broadcast of the Mars rover landing of Perseverance through educational content for parents, educators, and children—with the presence of our Muppet characters.
Sesame Workshop produces one video with our Muppet characters, Abby Cadabby and Lola, along with NASA's aerospace engineer and Tactical Mission Lead for the Mars Perseverance rover, Diana Trujillo.
The video is eight minutes long and was featured as part of NASA’s first-ever Spanish-language broadcast covering the Perseverance rover’s landing on Mars.
As a part of our strategy and storytelling we created social media content surrounding the event.
Content:
The live broadcast received 2,619,754 total views on YouTube.
Our results on social media are as follows:
2.72 Million total people reached
15.6 Engagement rate
2.5K Total shares
