Clari is fueling the revenue operations movement.
From forecasting, to pipeline management and revenue intelligence, our platform makes the entire revenue process more connected, efficient, and predictable for global revenue teams. Our customers lead revenue teams at some of the fastest growing tech brands in the world, and our goal is to create content that delivers maximum value to those high-powered sales leaders.
As the revenue operations leader, bringing market education on strategy, best practices and professional development is a cornerstone of Clari. Our main objective with this campaign was to develop a community of thought leaders to share their expertise on the Clari stage.
We wanted to target elite revenue leaders, who could deliver deep insights that other seasoned revenue leaders would find most valuable. In order to secure these types of guests, we had to create a high-quality studio production.
Then the quarantine hit and producing the show in a studio as originally planned was out of the question.
But we knew that revenue leaders needed guidance on navigating the new remote sales environment, so our video program became more important than ever.
We had to create a quality program, under the new remote circumstances. Our Clari executives that would have hosted the show were all in quarantine, so it was difficult to film them in high resolution.
So, our in-house producer, Molly St. Louis, rigged a greenscreen studio in her house to make it happen. Then together, she and Michael Lowe, our Director of Brand and Content Marketing, developed a news-style format and aptly named the series The Forecast, because Clari creates technology for sales forecasting.
Since our content must always focus on the very complicated topic of revenue operations, it was important to us to break the show up into segments and hone in on very specific challenges facing revenue-driving executives, while keeping our warm, friendly brand. We also wanted to get to the meat of the content and constantly keep it interesting and valuable.
After creating a mock-up of the show, we had to find our first guests, who would set the tone for the entire series. Because of the quality of the content, our first guests included Vice Presidents and CROs from:
Bloomberg
monday.com
Rev.com
Plaid
We focused each episode on the most pressing topic to our executive audience: how to continue to drive revenue during the quarantine.
Given our very niche market, a couple hundred views from our core audience would have made each episode a success. The results were:
Over 30,000 collective video views on LinkedIn, based on shares, hugely increasing brand awareness outside our network
1,800 unique page views within days of the pilot launch
Subsequent guests to include executives from LinkedIn, Shopify, Hubspot, Gainsight, Upwork, and numerous other high-profile companies
We also succeeded in getting high profile executives from major brands to share on their social profiles
We’re re-launching The Forecast in May, now in a full studio and a line-up of 20 knockout revenue experts.
