ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MTV News Need to Know

Finalist in News & Media

Objective

MTV News’s flagship news video franchise Need to Know launched on MTV News’s Twitter feed in December of 2018 with the goal of providing a fresh, real-time perspective on the issues that matter most to Gen Z and millennials. Originally tasked with producing 10 new episodes per week, the show’s primary focus was on music, entertainment, and youth culture. Each week, we hosted a live panel show unpacking the latest news and trends from entertainment and social media. This rigorous output was punctuated by one-on-one interviews with actors, musicians, and activists who were integral to the cultural zeitgeist, as well as live recaps that brought the perfect mix of perspective, expertise, and humor to their analysis of the Academy Awards, the Grammys, the Golden Globes, and of course, the MTV Video Music Awards. Now, the framework Need to Know put into motion two years ago has become a force in the digital space, leveraging its platform and engaged audience to analyze some of the biggest social and political moments of our time.

Strategy

Award-winning journalists Dometi Pongo and Yoonj Kim are the faces of Need To Know, MTV News’ flagship video franchise providing real-time news stories and analysis. With Dometi and Yoonj’s unique perspectives, Need To Know covers what matters most to our audience, from pop culture to nationwide protests, while providing in-depth analyses.

 

Need To Know’s strategy hinges on listening to our viewers. In the beginning of 2020, the MTV News audience loved fresh takes on the biggest pop culture stories, along with our in-studio live panels and on the ground news coverage. But as the United States was struck hard by COVID-19, followed by a youth-led charge against systemic racism, and ongoing natural disasters, Need To Know pivoted to taping episodes from home and shifted tactics. During this time, instead of focusing on pop culture, the series provided vital information of health and safety during the pandemic, as well as tackling stories pertaining to voting and the steps to take in order to change policies most crucial to young people.

 

Need To Know chooses stories that either everyone is talking about or that everyone should be talking about. Our crew writes, shoots, edits, and posts each episode in a matter of hours, publishing every Monday, Wednesday, and Thursday.

Results

Since December 2018, Need to Know has produced 715 episodes and amassed nearly 15 million views. In March of 2020, the show became completely remote. Over nine months, Need to Know produced 122 shows including three virtual panel shows covering entertainment tentpole events like the MTV Video Music Awards to politics and the 2020 Election, resulting in more than 6 million views across all platforms.

Media

Produced by

ViacomCBS

Links

Entry Credits