ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Bloomberg Quicktake, global news designed for social and streaming platforms

Finalist in News & Media

Objective

Born as social first news, Bloomberg Quicktake delivers global 24/7 streaming news video for the next generation of leaders and business minded consumers. 


We’re living in a moment of massive change where consumers are looking for reliable sources to help them understand what’s happening in the world around the clock. Quicktake delivers news video clips that impact the professional and personal lives of consumers in a variety of topics, from economy to politics, climate change, tech, culture, health and science.


2020 has marked a new era for quality business news and explanatory journalism. With the explosive growth of breaking news on social and now, live stream news available on social platforms, there’s a greater need for trusted sources to verify news and combat fake news and disinformation. Quicktake’s vision has always been to create a network of record for this era. In 2020, it expanded its roots beyond social media to deliver a 24 hour news feed featuring live news shows, prime time explainer style programming and mini-docu-series across social and streaming platforms, including Twitter,YouTube, Instagram, Facebook as well as streaming services to help consumers get the information they need any time of the day.
 

Strategy

Consumer habits are evolving, with explosive growth on social video and OTT streaming, opening new possibilities to redefine how people engage with news content. The incumbent news networks are also held back by their traditional broadcast model. There is currently no news network for the cord-cutting, business-minded audience of social media and streaming age. Quicktake saw a huge missed opportunity to target a much broader, business-minded audience who are professionals, and entrepreneurs, and rising leaders that have interests and needs way beyond just finance and markets. 

In November 2020, Quicktake launched a streaming news channel, adding a 24 hour live stream news feed to its already popular short, bite sized clips for social. The Quicktake network disrupts the traditional broadcast TV news model -- from the types of stories it covers to the modern look and feel of the network, and the distribution centered around social and streaming as more people are abandoning traditional tv and cable news for streaming.

Drawing from Bloomberg’s newsroom of 2,700 journalists and analysts in 120 countries, providing verified and unbiased news, Quicktake follows stories “all the way through.” Quicktake used social media to document the Covid-19 outbreak as it ravaged the globe. From the first video in Wuhan, China where the outbreak started to the cruise ship exclusives and reporters walking us through their empty towns during the lockdown, Quicktake quickly was able to use its global resources to bring pertinent news to the consumer. 

During a year of unprecedented change, Quicktake quickly developed a number of creative and innovative formats to share important stories. Quicktake launched a new format called "Hot Take". The Hot Take is a 1-3 minute social video where producer, Nicole Sy, breaks down the top global stories that impact your world. With the Hot Take, Quicktake can create personality-based content that IGTV, YouTube and Twitter audiences love, while also hitting on key words and trending topics that the algorithm is looking for when choosing content to feature. Quicktake also used Streamyard to cover the 2020 presidential election from home. With this platform, Quicktake was able to produce an election explainer series featuring reporters and guests from all over the globe. Journalists quickly adapted to a work from home environment but still produced incredible journalism on the most important election of our time.

Results

Quicktake’s innovative and trustworthy news content has led to tremendous success.Twitter and YouTube are core to Quicktake’s social presence, providing access to global news via quick video bites and live streams. 

In December 2020 alone, across Twitter, Instagram and Facebook, Quicktake had 147M total video views. On YouTube, Quicktake had 74M total video views and the total organic video views in December were 98.7M. There were several viral hits that surpassed 1M+ views, specifically around Covid lockdowns and NYE. YouTube, live stream videos and stimulus coverage dominated.

The cross-platform success of Quicktake’s content and format is apparent in several well-performing videos:

Media

Produced by

Bloomberg Quicktake

Links

Entry Credits