NikkieTutorials has long been a force on YouTube, using her platform to make the world a more beautiful and positive place. A longtime popular beauty guru, Nikkie’s makeup tutorials typically focus on using makeup as a way to represent your inner and true self, as opposed to using it to cover up and hide. A preacher for positivity, Nikkie kicked off the year in a big way, announcing that she’d be the Global Beauty Adviser for Marc Jacobs Beauty. Now with an incredible 13M+ subscriber count, there’s no telling what’s in store for Nikkie in 2020, though based on history she’s bound to find a groundbreaking way to make her impact on the internet and real world alike.