The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 12th Annual Shorty Awards

Matt Adlard

Nominated in Food

About Matt Adlard

Matt Adlard is the self-taught pastry chef baking up delicious treats that are incredibly complex and unbelievably detailed. Formerly known as the "topless baker", Matt would appear in his YouTube videos wearing little more than an apron and eyeglasses, a look that’s helped earn him 320K+ subscribers. On Instagram, his 630K+ followers eat up his close-up tutorials, showing his culinary skills and ability to craft tantalizing pastries. When he’s not showing off his rockin’ recipes, Matt might be judging others’ cheffing abilities on the Food Network. The chef ended his 2019 by launching Bake it Better, an online school that teaches his fans to become expert bakers.

Matt Adlard's best work on social