Kristin Johns uses her YouTube channel as a place to engage with her audience to create a sense of community and connection. Since launching in 2015, she’s posted about hair care and makeup, her gym routines, and her life behind the scenes with hubby, fellow creator Marcus Johns. It’s also a place where Kristin has documented her life journeys, from moving to a new place to buying a home and beyond. She speaks intently to her audience, giving the feeling that you’re in the room hanging out with her. This approach has connected with a wide audience, now totaling more than 600K subscribers on YouTube.