Few people dominated the YouTube scene like Jeffree Star in 2019, who hit it big both on the platform and in the real world. The popularity of his first videos with Shane Dawson led to the duo teaming up again in 2019, with Jeffree pulling Shane into the world of makeup and beauty, launching their own makeup products, called The Conspiracy Collection. The debut went absolutely viral, breaking the website due to such high web traffic from their impassioned fans. Already a mainstay on YouTube, Jeffree took his already massive following to new heights, growing by 5M+ subscribers to reach an astonishing 17M+ total subscribers.