The objective of the Dollar Day Sweepstakes was to generate brand recognition through the use of the holiday "Dollar Day," relating it to Dollar Car Rental and garnering email entries via the sweepstakes entry locations and garnering rentals with our special discounts designed around the sale.
Messaging - This message along with multiple other teaser/sale posts led up to the larger sweepstakes:
"Enter to win! Help us celebrate Dollar Day coming on 08/08/19. Every week leading up to our biggest sale of the year, we are giving away a free 5-day midsize SUV rental.* This is your chance to win our biggest giveaway for your perfect getaway.
*No purchase neccessary. Ends 8/7/19. 48 US., 21+. Subject to official rules. Void where prohibited."
"Our biggest 1-day sale of the year is here!"
"Save 25% off the base rate!*"
Strategy - Channels used to garner sweepstakes entries
Paid Media - Twitter
Organic Facebook (Boosted posts)
Organic - Twitter
Paid Media - Facebook
Strategy - Channels Used to Garner Sweepstakes Entries and Results:
Paid Media - Twitter - 824 emails
Pandora - 353 emails
Sweeps Scanner - 714 emails
Affliliates - 5 emails
Dollar.com - 484 emails
Email - 1,909 emails
Google.com - 19 emails
Organic Facebook (Boosted posts) - 1,669 emails
Organic - Twitter - 82 emails
Paid Media - Facebook 24,044 emails
Undefined/Contest Sites - 4,905 emails
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