Objectives

The objective of the Dollar Day Sweepstakes was to generate brand recognition through the use of the holiday "Dollar Day," relating it to Dollar Car Rental and garnering email entries via the sweepstakes entry locations and garnering rentals with our special discounts designed around the sale. 

Strategy and Execution

Messaging - This message along with multiple other teaser/sale posts led up to the larger sweepstakes: 

"Enter to win! Help us celebrate Dollar Day coming on 08/08/19. Every week leading up to our biggest sale of the year, we are giving away a free 5-day midsize SUV rental.* This is your chance to win our biggest giveaway for your perfect getaway.

*No purchase neccessary. Ends 8/7/19. 48 US., 21+. Subject to official rules. Void where prohibited."

AND

"Our biggest 1-day sale of the year is here!"

"Save 25% off the base rate!*"

Strategy - Channels used to garner sweepstakes entries 

Paid Media - Twitter

Pandora

Sweeps Scanner

Affliliates

Dollar.com

Email

Google.com

Organic Facebook (Boosted posts)

Organic - Twitter

Paid Media - Facebook 

Results

Strategy - Channels Used to Garner Sweepstakes Entries and Results: 

Paid Media - Twitter - 824 emails 

Pandora - 353 emails 

Sweeps Scanner - 714 emails 

Affliliates - 5 emails 

Dollar.com - 484 emails 

Email - 1,909 emails 

Google.com - 19 emails 

Organic Facebook (Boosted posts) - 1,669 emails 

Organic - Twitter - 82 emails 

Paid Media - Facebook 24,044 emails

Undefined/Contest Sites - 4,905 emails 

Media