Psych IRL is "using psychology to analyze contemporary themes, pop culture, and the internet." There’s no corner of the internet Donna, who runs the channel, won’t touch, covering issues like "Should "Rich" YouTubers Start A Patreon?" and "How Instagram Is Changing Us.’ Growing by nearly 70K subscribers in 2019, Donna ended the year on a high note, being named by Insider as one of "20 YouTube channels you should really subscribe to in 2020." There’s a lot that the public doesn’t see in terms of what goes into making a creator go viral or catch on, and thanks to Psych IRL, we’re all able to understand the confusing and complex world a little bit better.