The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Beta Squad

Nominated in YouTube Ensemble

About Beta Squad

Beta Squad turned into a runaway sensation in 2019, marking a new path for ensemble reality projects in the UK. The concept is simple, five YouTubers, each a regular bloke, are housed in an "alpha" mansion, where they can take on challenges, run pranks, and team up to produce some of the wildest content online. The result was a smash hit, generating 440K+ subscribers in under a year. More than just a fun romp, Beta also created a space for young BAME artists, who are under-represented both in traditional media and on social media platforms. Together, these five young creatives explore topics ranging from music and gaming to fashion, online culture, and beyond.

Beta Squad's best work on social