The #MeToo movement brings traditional masculinity under scrutiny, and Justin Baldoni is giving a voice to those men who want to actively help the shift toward equality. The actor and activist is best known for his lead role in CW’s Jane the Virgin. Inspired by the strong women in his life, Justin plunged into social activism through #normalizebreastfeeding. To his near 2M Instagram followers, he continually works to change the societal rhetoric through stories of hope, strength, fatherhood, female empowerment, and entrepreneurship, even leading the Ted Talk “Why I’m done trying to be man enough” and coordinating web episodes that have become viral sensations. His moving series My Last Days on The CW shows the final days of those with terminal illnesses, and what they are doing to make an impact in their remaining days.