Comedian and Impractical Jokers star James S. Murray is proving that a comic can have a serious side. Evolving his notoriety from hidden-camera practical jokester, the now internationally bestselling author of 2018 debut monster thriller Awakened has reinvented himself as a master of the horror/sci-fi genre, becoming a #1 Sunday Times Best Seller. Garnering support for his novel through a massive social media network of 2M+ followers, Murr promotes through charmingly inventive and personal incentives, from reading a chapter via FaceTime for any fan that pre-ordered 10 copies, to in-book Impractical Jokers ticket vouchers.