Activist Jacob Tobia is helping others “embrace the full complexity of gender and own their truth, even when that truth is messy as hell.” The award-winning non-binary Duke alum who twice wore high heels in the White House is a leading justice-seeker for gender non-conforming, genderqueer and transgender people. Rising to fame in MTV’s The T Word, host of NBC’s Queer 2.0, their debut memoir SISSY: A Coming-of-Gender Story is set for release in 2019. Now the new face of trans and queer-inclusive makeup line Fluide Beauty, Jacob’s social networks further preach the power of “personal fabulosity and social change,” inspiring “genderfabulous babes” everywhere.