Bon Appetit’s social media stable is brimming with talent, but no one is as beloved as Brad Leone, kitchen manager for the BA test kitchen. He hosts the It’s Alive series on YouTube, which highlights a host of “alive,” often fermented foods from miso to porcini mushrooms and beyond, as season three premiered in 2018 receiving millions of views. While his insight into cooking is undeniable, what makes him such a star is his personality and sense of humor. He brings that unique vibrancy and love of food and cooking to his Instagram account, where his feed of simple, yet salivating posts delight of his 240K+ audience.