13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Nusret (SaltBae) Gökçe

Finalist in Food

About Nusret (SaltBae) Gökçe

If you somehow haven’t heard, chef Nusret Gökçe—better known as Salt Bae—won the internet in 2017. Perhaps you’re not one 16M+ people who viewed his “Ottoman Steak” Instagram post, but you may have seen football players (in both Europe and the US) striking Nusret’s salt pinching pose after scoring, or a shirtless Justin Bieber going viral doing the same. With world-renowned steakhouses catering to celebrities from Jay-Z to @djkhaled (and a NYC location opening soon), it’s easy to imagine how he accumulated nearly 10M followers on Instagram. Not only does Nusret create some of the web’s most legendary cooking videos, he is a ridiculous athlete and stylish dresser. He frequently posts videos of his workout routine, his soccer skills, and dapper selfies. Salt Bae truly is King of the Meats.

Nusret (SaltBae) Gökçe's best work on social

https://www.instagram.com/p/BS71x7Plu0U/?taken-by=nusr_et https://www.instagram.com/p/BbzXlNpFfyu/?taken-by=nusr_et https://www.instagram.com/p/BTWdq4wlYTm/?taken-by=nusr_et

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!