The prodigiously side-banged Nikki Ogunnaike worked her way up in the publishing world to become the Fashion Features Director for Elle.com. That position helped make the “Work out and wine enthusiast” a full-fledged fashion influencer, with nearly 22K Instagram followers turning to her to see not only what looks are currently in, but also those that are within reach. Her passion for great, affordable outfits lead her to try and become a model for J.Crew this year, using the hashtag #CastMeJCrew. Incredibly, it worked! She appeared in the brand’s annual gift guide, and they even ran with her idea, opening up the hashtag to other fans by encouraging them to post for a chance to be featured in an upcoming campaign.