13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Make the Cut Print Design Contest

Entered in Online Community

About this entry

The Background

ModCloth's brand DNA is firmly rooted in putting our community of creative, diverse, unique, and empowered women at the center of everything we do. More than just a business strategy, this philosophy is what fuels us - from our brand values to our product assortment.

We wanted to bring our successful Make the Cut design contest to social media - and allow our community to create a design that we'd actually turn into a garment.

The Goal

To create a social media experience that would help her engage with our brand and impact our assortment.

The Objectives

Why does this entry deserve to win?

The Insight

In October, after the return of new fall fashion and before the holiday shopping buzz, we wanted to create a way for our followers to engage with our brand in a fun and meaningful way on social media. So we looked to the past and what resonated most to find a way to drive engagement with our community and encourage them to spread WOM about ModCloth.

How We Did It

By bringing our super popular Make the Cut contest to Instagram and Twitter.

What We Did



Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!