13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Lil' Buck

Nominated in Dance

About Lil' Buck

Many wondered who it was dancing up walls and on the sides of cars in 2017’s stunning ad for Apple’s new AirPods. It was Lil Buck, whose smooth performance seemed as effortless as taking a stroll down a city street. If you, like so many others, went back to YouTube to watch the spot again, you likely stumbled on other videos of Lil Buck dancing in his signature style—jookin. It all started after a video of his work with @YoYo_Ma, shot by director Spike Jonze, went viral. Since then, Lil Buck has been trending upwards, working with artists like Janelle Monáe and Madonna, and amassing nearly 100K Instagram followers who check in regularly to watch his mesmerizing moves on stage and in rehearsal.

Lil' Buck's best work on social

https://www.instagram.com/p/Bc-dI5cH1C5/?taken-by=lilbuckdalegend https://www.instagram.com/p/BcV7G2UHRm7/?taken-by=lilbuckdalegend https://www.instagram.com/p/BUQVGxoFzF2/?taken-by=lilbuckdalegend

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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