2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

Finalists

finalist
#CrashTheParties With Fuse & Voto Latino
In 2016, more than 27.3 million Latinos were eligible to vote, and almost 12 million of them were Millennials. Fuse, a national television network for the fast-growing Latino and multicultural 18-34 audience, partnered with Voto Latino, the leading non-profit organization empowering American Latino millennials by engaging them through civic medi...
finalist
#ReadingforROOTS
We were asked to promote HISTORY's reimagining of the landmark miniseries ROOTS. To honor this groundbreaking story, we decided to create a campaign that would actually reconnect modern African American families with their lost ancestors.
finalist
No Hay Gato Encerrado Video Series
The 2016 Multicultural Cricket Wireless Social Media strategy was centered around creating entertaining and shareable content, content that fit the brand organically, and innovation to engage the US Hispanic audience. We wanted to develop an evergreen, culturally relevant US Hispanic social media campaign that would 1) increase brand familiarity...
finalist
PBS Celebrates My History. My Culture. My Stories
Our campaign began with a simple idea: Everyone has a story….And so, we asked ourselves: What if we turned to PBS audiences to help celebrate American Heritage Months through their personal stories and experiences? And not solely through PBS films.Building on this idea, PBS developed a User Generated Content (UGC) campaign with weekly themes and...
finalist
audience
USA Track & Field RunJumpThrow Program
RunJumpThrow is a free, hands-on learning program created by USA Track & Field (USATF) and The Hershey Company. The program was developed to get all kids, ages 7-12, excited about physical activity by introducing them to basic running, jumping and throwing skills through track & field. The program's objective is to offer an opportunity for child...

Nominees

Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest street art. Our Donald Eres Un Pendejo campaign is very much in with that tradition.Our goal throughout the Donald Eres Un Pendejo campaign, which launched in July of 2015 and continues now, has been to give voice to and unify the community that is in oppositi...
In Progress 52
In 2016, we wanted to embody the spirit of Oxygen's multicultural millennial brand through a positive, inspiring digital franchise. Having recently launched a pop culture digital vertical, we aimed to create a special series that would give Oxygen a distinct voice in the young multicultural landscape. We launched In Progress 52, a franchise that highlight...
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowskis, of Matrix fame. The show was a hit, thanks to its tremendous production value, complex relationships and progressive LGBT storylines. During the 2016 holidays, Netflix wanted to bring Sense8 back with a special episode—a holiday treat to keep fans satiat...
The Beauty Channel
Elizabeth Arden wanted to launch its Skin Illuminating Line and increase its brand awareness to a new audience — Chinese Canadian women. 3 segments were targeted: 24-60 year old achievers, fashionistas, and settlers.
The New Faces of WU
Western Union wanted to achieve two goals with its brand awareness campaign. First, to introduce their new platform "THIS IS WU" in Canada together with "WU" as their new global moniker; second, to have their customers directly participate in the execution.
You Are One Of Us
Orlandi Valuta is a money transfer company trying to stand out in a marketplace with many competitors. The competition is investing heavily during key sending periods like Mother's Day, offering major incentives for people to send money with their service. Competitors are all offering similar products with similar messaging- everything looks the same. Wi...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.