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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The regular entry deadline is February 8, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#ReadingforROOTS

Finalist in Multicultural Community Engagement

About this entry

We were asked to promote HISTORY's reimagining of the landmark miniseries ROOTS. To honor this groundbreaking story, we decided to create a campaign that would actually reconnect modern African American families with their lost ancestors.

Why does this entry deserve to win?

We partnered with the Freedman's Bureau Project to launch Reading for ROOTS, a multi-platform campaign that called upon the public to help transcribe thousands of aging Civil-War era documents, thereby saving the names and histories of enslaved people from disappearing forever.

As participants found names, dates, and other information in these hand-written records, they were digitized and entered into a searchable database.

Results

In just three weeks, our campaign helped the Freedman's Bureau Project reach 100% of its goal by transcribing over 14,000 names. Those names give a potential 22 million Americans of African descent a chance to trace their roots.

Media

Video for #ReadingforROOTS

Produced by

360i, The Freedmen's Bureau Project, Family Search, Smithsonian Museum, A&E - HISTORY

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city