9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Finalists

finalist
gold
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with consumption, what's less well known is that there is over $380 billion worth of goods sitting unused or stored away in U.S. households.letgo, a mobile app for buying and selling used goods, has the big ambition to try to remedy this situation by st...
finalist
silver
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. Our 2016 mobile campaign set to engage our worldwide audience on a variety of mobile platforms they care about including Facebook Messenger as well as our own apps and responsive site.
finalist
Runtastic X Electronic Arts: Story Running - "Mirror's Edge Catalyst: A Runner's Destiny"
In June 2016, Electronic Arts launched its brand new action-adventure platform video game "Mirror's Edge Catalyst". In the game, the player takes control of the main character, Faith Connors, and has to tackle different kinds of challenges and missions as a runner. Besides the usual game release campaign, EA was open to explore new ways to inclu...
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly hard for brands to connect with young people through traditional advertising outlet. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularl...
finalist
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly hard for brands to connect with young people through traditional advertising outlet. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularl...

Nominees

CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game installs. Targ...
Making Resolutions Sweet
Break through a crowded social space to drive Truvia trial with a health-minded consumer during a key brand moment: resolution season.
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you were sixteen. The 911 is the car you dreamed of. Many of us even had a poster of it on our bedroom walls. Each generation has a unique connection to the 911 model in production when they came of driving age. We sought out to provide a personalized online exper...
Using Instagram to tell better stories for the Atlanta community
As a hub for community 90 years in the making, Ponce City Market is a pillar of diversity and community involvement in the city of Atlanta. The intersecting point of four of the city's immersing neighborhoods, Ponce City Market is the heart of where life happens in Atlanta. In partnership with the creative team at Campfire Social, our team revitalized the...
Yeter Cektigin
The project Yeter Çektiğin was created from our observations of the audience during the concert series we sponsor. People come together in concerts to see and hear their favorite artists' live performances but in the digital age, the urge to share the moment is stronger than living in the moment. Even though the artist is right in front of the audience, t...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.