9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Finalists

finalist
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music and our 2016 social talent campaign set out to engage our worldwide audience across our platforms and the influencers' own accounts globally. We wanted to create an experienced-based campaign to offer the influencers a truly VIP experience and embed them into the fabric of our show fr...
finalist
23 Ways
After waking up and logging into Facebook to uncover the horrific shooting of Philando Castile, Mic writer Jamilah King decided to compile a list of all the seemingly mundane interactions with police that have led to high-profile black deaths. King did this to prove a point: There is a tax on black life in America, and we are better than this. T...
finalist
Central Intelligence - Lie Detector Test
Warner Brothers and Viacom Velocity teamed up to celebrate one of the biggest comedies of the summer – Central Intelligence. Tapping into the unrivaled comedic duo of Kevin Hart and Dwayne Johnson, Velocity built a multi-screen and multi-phased program that brought the film to life for MTV & Comedy Central fans. Highlighting the personalities o...
finalist
NYFW Catwalk to Sidewalk Multiplatform Campaign
Capturing the energy of NYC and looks inspired by the runway, Maybelline's Catwalk to Sidewalk multiplatform campaign taps global social media influencers to interpret aspirational NYFW looks into wearable, daily styles. Deeply rooted within the brand's "Make It Happen" DNA, Maybelline not only inspires our consumer with beautiful artistry-drive...
finalist
Ryan Reynolds IS Deadpool
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD records, thanks in no small part to the efforts of one man: Ryan Reynolds.After all, not just anyone could celebrate the "merc with a mouth's" more colorful side – like his Mexican food addiction and unicorn obsession and still stay so damn sexy (and h...
finalist
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like the Boston Red Sox, Chicago Blackhawks, New York Jets, and others. In 2013, Dunkin' has been the Official Coffee Partner of Liverpool F.C. (LFC). While the team is based in Europe, the charge in 2015 was to help create awareness through a series of ...

Nominees

Game Day Delivered (with a little help from Golden Tate)
In celebration of the biggest launch in Shipt history plus a new partnership with Meijer, a well-loved grocery store in Detroit, Shipt developed a multi-platform creative campaign to build buzz, drive awareness and encourage member sign-ups for their grocery delivery service launch in the Detroit metro area. One thing Shipt knows about busy families – esp...
2016 Chegg Music 101
Chegg, the leading students-first connected learning platform, makes higher education more affordable and more accessible, all while improving student outcomes. Chegg often surprises students with things students love, such as freebies in textbook boxes (free Redbull and Tide Pods?? Yes please!) Chegg Music 101 is another form of surprise and delight mark...
2016 H1Z1 Invitational & Road to TwitchCon
H1Z1 is a single-elimination, massive online shooter that pits players against each other in an all-versus-all death match where everyone has the same goal in mind: be the last man standing. It's massive, insanely competitive, and as much fun as it is to watch as it is to play. Enter the H1Z1 Invitational at TwitchCon. This frenzied, kill-or-be-killed spe...
A Star-Studded Affair: The Dogfluencer Steak Dinner
How do you market a dog bed? There are thousands of them already on shelves. Not to mention, it's a pretty mundane household product. Casper's genius product design team poured hours of research, testing, and prototyping into making the best possible dog bed. It was more than a year in the making, and we wanted to make sure it rightfully stood out on a cr...
BANK OF AMERICA CASH REWARDS CREDIT CARD – ERIN AND BEN NAPIER
Bank of America customers can make everyday spending more rewarding with the BankAmericard Cash Rewards credit card, but with so many cash rewards cards available, we were tasked with ensuring that ours stands out. With 2% cash back at grocery stores and wholesale clubs, and 3% cash back on gas, we sought to focus our messaging on the unique ways customer...
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game installs. Targ...
Carnival Vista Cruise with Eh-Bee Family
Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, increasing scale of Carnival Vista product content through their massive organic audience and expand Carnival's reach to an new very engaged audience. The Eh-Bee's were selected as they embody the "come as you are", "dance like nobodies watching" personality ...
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Celebrity and Media Storm ideated on high impact partnerships that would not only raise brand visibility before a crucial sales season, but also act as unique guest experiences.Celebrity had just the high profile platform on December 28, 2016 when 4 Celebrity ...
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile app offers everything customers need in one convenient place to help save time and money. You can order photo prints, clip coupons, refill prescriptions and access your Balance™ Rewards with mobile pay. The Walgreens Mobile app is designed to make shopping ...
Desafios - Chá Digitau
Itaú Bank, the largest privately-held financial institution in Latin America, has traditionally been recognized as a modern and technological bank. It was the bank that established the first ATM in Brazil in 1983. It was also the bank that created the digital agencies, a pioneering and innovative model of customer relations. However, in recent years, tech...
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a four-quadrant digital marketing and social media campaign. Designed to mirror the smart, funny and irreverent themes of the movie, our campaign utilized a multi-platform digital strategy including an immersive global website, interactive HTML5 web applicati...
Grav3yardgirl x tarte Collection
tarte cosmetics partnered with larger-than-life personality, Bunny Meyer, or 'grav3yardgirl' as she's known as on YouTube, to collaborate on a custom, limited-edition makeup collection. Bunny, who has almost eight million YouTube subscribers and 2.7 million Instagram followers has inspired a millennial community, known as the "Swamp Family", to embrace th...
Hairspray Live! Influencer Spectacle
NBC Entertainment Marketing tasked Digital Media Management with creating a social influencer campaign that would generate awareness and drive tune-in for the Hairspray Live! broadcast and second screen Facebook Live experience. Influencers were invited to visit the set, meet with talent, and watch the live taping from a VIP viewing area – all while promo...
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seeking males, ages 18-34.
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the brand decided to let its fans decide the next M&M'S Peanut flavor. The campaign kicked off in March 2016, with Honey Nut, Chili Nut and Coffee Nut, vying for America's heart and taste buds.The campaign set out to accomplish the following:- Drive awareness and v...
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awareness of their 2016 holiday collection of onesies and ugly sweaters. With funny graphics like "Jingle My Bells" and "Bae It's Cold Outside," adorning the product, there was a unique opportunity to turn the holiday tradition of gag gifting into a shareable, s...
Major Keys
Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to boost American high school graduation rates to a record high 83%. Despite this progress, there is still work to be done: about one in four African American and Latino students will not graduate for high school and about three in four will not earn a colleg...
Reddi-wip Share The Joy
Reddi-wip's goal was to become more top-of-mind for consumers, increase usage occasions by connecting with consumers on a more emotional level and stand for something bigger than itself – namely: JOY.A survey Reddi-wip commissioned found that 93 percent of Americans want to find more ways to experience joy every day and only two in five Americans think th...
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device durability as we continue to push consumer brand-building of SquareTrade breakability. Our goal was to continue to build our brand as one that's willing to take risks in order to inform consumers about electronics purchasing decisions and reach an audience be...
The Deleted: 8 Days of The Deleted
Our goal was to eventize launch and build awareness around Fullscreen's original series, The Deleted, by leveraging key talent and their fanbases. We utilized Periscope, Instagram, and Twitter to distinguish Fullscreen from traditional entertainment studios during the crowded holiday window by rewarding fans with a direct communication line to their favor...
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their competitors, making it the primary retail destination—for the high school consumer who loves the lifestyle of the modern athlete during the Back To School and Holiday seasons. It wasn't enough for Champs Sports to speak to its consumer directly—we wanted Champs...
Viralocity
Comedy Central's VIRALOCITY is a custom short-form franchise created by our team to comment on the world of marketing. Set at the titular (and fictional) branding agency, the team at Viralocity advises athletes and celebrities on the only thing that matters in the world today: Building the Brand. We follow these highly capable yet highly flawed marketers ...
essence cosmetics: a genuine approach to influencer marketing
Wondersauce was tasked with making one of Europe's top value cosmetics brands a success in North America. The essence brand had a presence in more than 70 countries, but needed to be refreshed for young American and Canadian women. Facing a highly competitive marketplace with strong consumer affinity for established brands, essence had to immediately stan...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.