9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
In 2007, eco-friendly products were starting to gain demand, and EcoTools saw an opportunity to pioneer a new kind of beauty product. A line that would not only preserve the beauty of the environment b...
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food,...
#1917LIVE
What if Twitter existed 100 years ago? Just imagine, Russia's Tsar Nicholas II, after signing a forced abdication in March 1917, he reaches—not for his usual cigarette—but instead…his iPhone.Presenting...
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our aud...
#StarringJohnCho
Scarlett Johansson as Motoko Kusanagi. Emma Stone as Alison Ng. Jim Sturgess as Jeff Ma. White-washing Asian roles in film abounds. In a leaked email exchange with studio heads, Aaron Sorkin (Oscar-win...
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThisMovie, a campaign designed to raise awareness among the general public and catch the attention of the...
#iVoteCat
Less Pawlitics. More Cats. During one of the most grueling election seasons in recent history, World's Best Cat Litter™ sought to put the dirty "pawlitics" on pause with #iVoteCat, a feel-good campaign...
#ilooklikeadeveloper
According to a Department of Labor Current Population Survey, only 34% of all Web Developers are women. Our goal was to raise awareness and inspire females to pursue a career in tech.On Women's Equalit...
Donald Trump Encouraged Voters to #AskTheGays. So We Answered.
Just days after the horrific shooting at Pulse nightclub in Orlando, Donald Trump had the audacity to pander to LGBTQ voters. While on the campaign trail in North Carolina, Trump challenged his skeptic...
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million members strong and growing, "My Starbucks Rewards" was touted as industry-leading by media and investors. Th...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.