9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
gold
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, wealthy savers but had just 9% unaided awareness amongst the general population. We had a tall order: grow general awareness of the bank in anticipation of the launch of several new products including a credit card, a mortgage service, and a new inv...
finalist
silver
audience
Xoom LOL
Grow new users YOY.Acquire a 25% lift YOY in win-back customers.Connect emotionally with the Filipino community.Engage Filipino customers in a culturally-relevant manner.
finalist
BANK OF AMERICA MOBILE APP – MLB ALL-STAR GAME
Bank of America challenged us to increase awareness of their mobile banking app (and overall brand) for a broad audience, by aligning our concept with a cultural event that could drive massive reach across platforms from TV to social and everything in between. In short: they wanted to create a whole lot of buzz.Recently, we introduced a mobile b...
finalist
Drones: Reporting for Work
Overview:In March of 2016, Goldman Sachs Global Investment Research division released an extensive report outlining the predictions and rising opportunities within the consumer, military, commercial and civil drones /or UAVs (unmanned aerial vehicle) markets. Grounded in thought leadership, the report explained, through a series of statistical a...
finalist
Goldman Sachs Sponsorship of The Economist’s Discover Launch
The primary objective of the partnership was to drive engagement with Goldman Sachs' content by leveraging Snapchat's web view attachment feature, while aligning with contextually relevant content from The Economist. We wanted to engage Snapchat users in a way they might not expect from Goldman Sachs by running 100% SOV takeovers in select stor...

Nominees

#MLBmemorybank
Social media users don't tend to be kind to banks. Or large corporations. Or large corporations that happen to be banks. So how does Bank of America go about establishing a positive connection with people and getting them to share some of their most meaningful life experiences on Facebook, Instagram and Twitter? We did what any socially-challenged person...
#karma4detroit
Founded in 2007, Credit Karma is a personal finance company that's focused on helping everyone make financial progress. We partner with Operation HOPE, a nonprofit focused on economic empowerment and promoting financial dignity throughout the world. In urban areas around the country, many people often don't have access to financial literacy education, or ...
A Piglet within Tele Sena Social Network
Tele Sena is a single payment capitalization bond, released in November 1991 by Silvio Santos Group (SBT TV). There are five types of prizes in each campaign, and if you should not win you may redeem 50% out of the amount paid after one year. The objective was channelling all the confidence and credibility of Tele Sena to social network, bringing together...
BANK OF AMERICA CASH REWARDS CREDIT CARD – ERIN AND BEN NAPIER
Bank of America customers can make everyday spending more rewarding with the BankAmericard Cash Rewards credit card, but with so many cash rewards cards available, we were tasked with ensuring that ours stands out. With 2% cash back at grocery stores and wholesale clubs, and 3% cash back on gas, we sought to focus our messaging on the unique ways customer...
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With options for travel rewards/miles versus cashback, we believe that a customer's choice of card and rewards speaks volumes about them – beyond finances. For our customers, their card is an extension of who they are, and they strongly self-identify with their sp...
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence against African Americans. Visa Rushcard, with a brand promise to always be there for its community, became the first marketer to address this tragic issue.As VISA Rushcard's agency of record, our objective was to develop creative advertising that would broaden pe...
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" is out there— one who values seeking out the extraordinary and is always thinking about their next adventure. The Citi® / AAdvantage® card is strategically positioned as the tool that helps the modern explorer get there faster, better and more often —it's th...
Helping Visa get backstage, and front of stage at Laneway Festival
Visa's brand equity has traditionally under-indexed amongst millennials and has an objective to get millennials to stop thinking of cash as their preferred way to pay.In order to combat this mind-set, Visa partnered with Laneway Festival – an environment where millennials are highly receptive and cash is their preferred way to pay, and launched our most s...
ING Direct Superannuation - This Is Living
As Australia's most recommended bank, ING Direct prides itself on doing banking differently, showing customers 'how banking can be' through straightforward and sometimes cheeky communication, and offering good value products.Each month, Australians deposit a portion of their wage into their Superannuation fund, an account they can access in retirement at ...
Keep Calm
In the run up to the Presidential election we heard from thousands of clients voicing concern about the potential impact of the election on the financial markets and their portfolios. They sought Vanguard's perspective on what actions they should take in order to protect their nest eggs. Vanguard's research has shown that the best strategy for long-term i...
Lincoln Financial Group's Responsibility of Love Campaign
In March of 2016, Lincoln Financial Group partnered with Attention to launch a social campaign to support The Responsibility Love brand advertising campaign. The largest objective for this campaign was to inspire action by making the financial planning category more approachable as well as improve our key brand attributes of favorability, familiarity, and...
Make your presence felt this Diwali, with Citi
In India, Diwali is spectacular not just in terms of celebration but also in spends. It's a time for family and friends to get together and exchange delightful gifts. Buying goods (now increasingly online) & gifting to loved ones is an age old tradition and is considered auspicious.Usually conservative, the Indian shopper breaks all records during Diwali,...
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Corcoran to celebrate small businesses. We teamed up with Barbara because we both care deeply about the same thing: the success of small businesses and entrepreneurs. Our 2016 Seal of Approval contest asked entrants, "What would you do with $10,000 from OnDeck...
Spotify
Objectives: Build brand awarenessEducate our audience about who we are, what we do, and why to choose a career with usEncourage our target to explore the breadth of career opportunities at GS (by way of our Careers Quiz on GS.com)Drive application submission rates across all divisionsMore effectively reach local markets
Synchrony Financial: What Are You Working Forward To?
In an effort to build a deeper social presence and drive consumer engagement, Synchrony Financial partnered with Ogilvy to define specific, measurable goals for 2016 which included increasing platform engagement and building fan bases on Twitter, Facebook, and LinkedIn. Though Synchrony Financial has been helping people and businesses realize their...
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a new benefit in the cash back card category: 1% cash back on purchases, another 1% cash back as you pay for them. While other cards encourage people to spend, spend, spend in order to see rewards, Citi wanted to reward people for more than just spending. A cas...
U.S. Bank Inspires Communities to Achieve Possible
U.S. Bank is the fifth-largest commercial bank in the United States, with $422 billion in assets, 3,100 branches, 67,000 employees and nearly 5,000 ATMs nationwide. The brand's iconic shield logo is seemingly everywhere and consumer awareness is quite high.The Great Recession and the turmoil that followed in its wake undermined the public's confidence in ...
Wells Fargo Home Renovation Campaign
A home improvement project, like updating a kitchen, can be an exhausting proposition for home owners. Many don't know where to start and need inspiration and guidance. Knowing that only 27% of homeowners consider their budget prior to scoping their home improvement projects, it's important to reach homeowners early in the planning process prior to making...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.