9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Emojis

This award honors those most effective and creative use of emojis by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling with hung...
#NYCYouthHealth Emoji Campaign
A cutting edge emoji social media campaign to raise awareness of NYC Health + Hospitals' YouthHealth services. NYC Health + Hospitals delivers comprehensive, quality services to an estimated 152,000 New York City adolescents at hospitals and community health centers. However, there still are thousands of youth who don't seek health care services for f...
NASCAR partnered with Twitter to develop an emoji for the NASCAR Chase. Every time #TheChase was used, the emoji would automatically populate into the character field. In unison with the emoji development, a GIF was created to announce and promote it. Twitter identified the GIF as a best practice to announce new emojis.
Poop Pants
For years, Call of Duty fans have been asking for a remaster of one game in the franchise over any other: Modern Warfare (AKA Call of Duty 4). This was a title revered by millions and one of the most critically-acclaimed games of all time, so we were tasked with giving its return an equally epic announcement. While Activision had been secretly working on ...
The Philadelphia Emoji Keyboard: Sharing Brotherly Love In Messaging
As the Philadelphia's region official tourism marketing organization, we wanted Philadelphia to be part of these conversations and give fans of Philly a fun, free way to express themselves when they're feeling pumped like Rocky, wise like Benjamin Franklin or hungry for a cheesesteak.But we knew that petitioning the Unicode Consortium for Philadelphia emo...
Welcome to the world of Trips.In late 2016, Airbnb expanded beyond the home with the launch of a suite of new products. Chief among them was Airbnb Experiences. Over 700 bookable immersions that let people experience a city through the life of someone that that lives there; from elite running in Nairobi to burlesque dancing in London. Airbnb launched Expe...
USA Track & Field Trackmoji App
USA Track & Field partnered with Sportsmojis to create a track & field inspired app, Trackmoji. Just in time for the Olympics, the Trackmoji app had more than 300 inspired track & field emojis. Trackmoji provided the perfect way for track & field lovers to communicate and express themselves as well as get them excited for the 2016 Rio Summer Olympics.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.