CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#TheChase

Entered in Emojis

About this entry

NASCAR partnered with Twitter to develop an emoji for the NASCAR Chase. Every time #TheChase was used, the emoji would automatically populate into the character field. In unison with the emoji development, a GIF was created to announce and promote it. Twitter identified the GIF as a best practice to announce new emojis.

Why does this entry deserve to win?

Every time #TheChase was used, the emoji would automatically populate into the character field.

Results

Twitter identified the GIF as a best practice to announce new emojis.

Posted only on Twitter

Impressions: 103k (+80% more than the average @NASCAR tweet)

Engagements: 2,200 (2x more than the average @NASCAR tweet)

Retweets: 260

Favorites: 600

Post: https://twitter.com/NASCAR/status/776405834112831489

Media

Video for #TheChase

Produced by

NASCAR, Inc.

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.