entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 9th Annual Shorty Awards

#TheChase

Entered in Emojis

About this entry

NASCAR partnered with Twitter to develop an emoji for the NASCAR Chase. Every time #TheChase was used, the emoji would automatically populate into the character field. In unison with the emoji development, a GIF was created to announce and promote it. Twitter identified the GIF as a best practice to announce new emojis.

Why does this entry deserve to win?

Every time #TheChase was used, the emoji would automatically populate into the character field.

Results

Twitter identified the GIF as a best practice to announce new emojis.

Posted only on Twitter

Impressions: 103k (+80% more than the average @NASCAR tweet)

Engagements: 2,200 (2x more than the average @NASCAR tweet)

Retweets: 260

Favorites: 600

Post: https://twitter.com/NASCAR/status/776405834112831489

Media

Video for #TheChase

Produced by

NASCAR, Inc.

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018