9th Annual Shorty Awards

We are now accepting entries for the 9th Annual Shorty Awards. Regular deadline to enter is February 9th, 2017.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.
Start an entry in this category
Dole Packaged Foods - Social Media Content
Social Control teamed up with Dole just as the brand was re-launching as Dole Sunshine. We needed to make sure that our content strategy could stay fluid and adaptable through all of the changes going on at the company, while still engaging with the consumer. Keeping that in mind, we created a strategic approach that revolved around creating quirky, fun, ...
Royal Basmati Social Media Content
When we began working with Royal Basmati Rice, they had no established online presence whatsoever. They also wanted us to stress focus on just one product – Basmati rice. Keeping these two challenges in mind, Social Control set out to create an aligned strategy that would engage and educate Royal's mainstream audience while still catering to their core, e...
Skipping Ads
Hotels.com is the obvious choice for booking hotels and in the US they have been using their biggest fan, Captain Obvious, as an obvious-speaking brand advocate. In mid-2016 we took Captain Obvious across the pond and introduced him to the awesome people of Great Britain. It's actually not a pond, it's an ocean.
XFINITY Movers Edge x BuzzFeed
To ease the hassle of moving, XFINITY partnered with BuzzFeed to launch a multi-platform marketing campaign for its "Movers Edge" service, available to Xfinity subscribers. The program kicked off in June 2016 and aimed to reach the increased number of Millennials moving for work, school and/or family. It's difficult to reach and activate millennial movers...