9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Hearthstone Murloc Holiday Celebration

Finalist in Comedy Video

Entered in Games, Branded Content

Objective

Wish the Hearthstone community happy holidays in the universal language of MRRRRRRGGGGLLLL!

Strategy

A Yule Log... Kind Of
As far as modern naturalists know, Murlocs do not celebrate any specific holidays. But that doesn't stop them from cooking up some fish heads, decking the halls with bone armor and making general merriment for Winter Veil. It's one thing for a brand to do a themed yule log and its another to reproduce an hour-length segment of classic carols in Nerglish (Murloc language, obviously).

The Last Holiday Album You'll Ever Buy
Nat King Cole may be an American treasure, but for just the price of a cup of thistle tea a day, you can own all the hits: Grandma Got Board Wiped By a Reindeer, Ave Valeera and much more. To support the Yule Log, we produced a companion video promoting a Murloc Holiday Album. Fans who called the line to order were greeted by actual murloc representatives.

Results

The Murloc Yule Log was Hearthstone's best-performing Facebook post of 2016 with overwhelming love from the Hearthstone community.

1,150,000 YouTube Views

12,172 Thumbs YouTube Thumbs Up

854K Facebook Views

5,962 Facebook shares

8K Facebook Responses


Media

Video for Hearthstone Murloc Holiday Celebration

Produced by

Blizzard Entertainment

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.