3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 9th Annual Shorty Awards

Audi - The Comeback

Winner in Auto

Finalist in Short Form Video

Entered in Branded Content

About this entry

Background:

Audi asked us to showcase: The RS7 piloted driving concept.

Vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.

Why does this entry deserve to win?

Idea:

While the world worried about robots, we worried about someone else: The T-rex.

Once the most feared animal on the planet, social media made him a laughingstock - and the perfect protagonist for our story.

Results

Our message resonated with people all over the world.

It became the most shared ad in the month of its release.

Overall more than 14 million views worldwide on Facebook and YouTube.

The average view time was 01:14 Minutes (on YouTube) (an outstanding result for an online film).

Users were highly interacting with the film. We gained over 150.000 shares and more than 580.000 reactions on YouTube and the Facebook pages of 30 Audi markets around the world. The T-Rex received press recognition in over 30 countries worldwide, to name a few: AdWeek editor's pick (US), Horizont Ad of the Day (GER), The Mirror (UK), Huffington Post (Italy), Campaign Asia, Mumbrella (OZ), …

Most importantly, we shifted the piloted driving debate from artificial intelligence to human experience.

Media

Video for Audi - The Comeback

Produced by

SapientRazorfish, Audi

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city