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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Why Anita Hill Matters

Gold Distinction in Long Form Video

Entered in Branded Content

About this entry

"Why Anita Hill Matters" sought to educate viewers about the significance and lasting effects of Anita Hill's testimony at Clarence Thomas' Supreme Court confirmation hearing. The video aimed to introduce those who have never heard of Anita Hill to her legacy while also deepening and expanding the knowledge of those who remember her groundbreaking testimony.

Why does this entry deserve to win?

The short, animated piece dynamically demonstrates the overall impact of Hill's testimony in a digestible, engaging way, utilizing bright imagery with a distinct, collage-inspired, visual tone. Socially optimized and available to a wide audience, the video utilizes bold, graphic imagery to ensure easy, accessible consumption. "Why Anita Hill Matters" is warmly narrated by Cherelle Cargill and drives home Anita Hill's legacy; it also contextualizes the importance of her testimony for a contemporary, socially-minded audience.

Results

While "Why Anita Hill Matters" recounts the historical facts of Hill's testimony, it also places it in a contemporary context, providing viewers with the policy and social changes it generated. The piece also places the conversation in the age of social media and introduces how the internet has created space for both support and continued harassment, ultimately drawing nearly 250,000 views on YouTube.

Media

Video for Why Anita Hill Matters

Produced by

HBO

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.