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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Poland Spring Water Docu-Series

Entered in Branded Content

About this entry

Increase brand affinity and recognition that Poland Spring Water is an authentic regional brand, sourced in Maine and sold only in the Northeast. Directly engage with the people of the Northeast.

Why does this entry deserve to win?

Showcase Poland Spring Water's authentic connection to Maine by highlighting uniquely local stories and behaviors – the kind of stories that only a member of the community would know.

Poland Spring and Deep Focus partnered with NowThis to create a branded docu-series (3 episodes of ~2:00) that highlight stories that could only be found in Maine (just like Poland Spring).

In each episode, the brand was integrated both thematically – through the reinforcement of authentic local experiences, and organically – through the natural consumption of Poland Spring Water.

For Poland Spring, stories included:

•Acadia – Showcasing local climbers and their exploits in Acadia National Park

•Whoopie Pies– Tracing the origin and evolution of a classic Maine desert

•Portland Headlight – Sharing the history of Maine's spectacular landmark

Each story was distributed via NowThis's owned social channels, geo-targeted to the Northeast.


We blew past our benchmarks with an 77% average video completion rate. Additionally, the content earned an engagement rate of 44% (engaged users/unique impressions).


Video for Poland Spring Water Docu-Series

Produced by

Deep Focus, Nestle Waters - Regional Spring Waters


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.