entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

What If Bears Killed One In Five People?

Entered in Branded Content

About this entry

One in five women will be sexually assaulted by the time they finish college. Stats like this can be difficult to comprehend, easily swept aside or worse, simply be ignored.

With such an important message at stake it was our goal to work with ItsOnUs.Org to raise awareness regarding the issue and ultimately make men and women more self-conscious about the reality and prevalence of sexual assault.

The content we created not only had to be attention grabbing but it had to communicate a few key points: To RECOGNIZE that non-consensual sex is sexual assault. To IDENTIFY situations in which sexual assault may occur. To INTERVENE in situations where consent has not or cannot be given. To CREATE an environment in which sexual assault is unacceptable and survivors are supported.

Why does this entry deserve to win?

Numbers aren't personable. Whether it is fractions, ratios or percentages - when we put things in the context of numbers we tend to remove ourselves from the importance, urgency and real world impact these issues have.

So how do you make one in five feel like the serious threat it actually is? Short answer, bears.

To drive home the looming threat that this behavior actually poses we created a metaphor so absurd that there was no other option but to pay attention to it. Like a bear invading your apartment.

CollegeHumor was able to take a very serious topic and bring it to life in a more approachable manner that college students would understand. It's REALLY difficult to talk about sexual assault. We found a funny way to be heard.

Results

Significant coverage across mainstream news outlets:

580 Million total potential PR reach based on UMV (unique monthly visitors)

$5.4 Million in Advertising Value Equivalent

Nearly 2MM video views

Media

Video for What If Bears Killed One In Five People?

Produced by

CollegeHumor, ItsOnUs.org

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.