entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

"Life in Style"

Entered in Branded Content

About this entry

Align with key lifestyle influencers to promote Dove's new 'Dry Spray' deodorant amongst millennial women in a positive content environment.

Why does this entry deserve to win?

We wanted to create a series that naturally brought Dove into the lives of some of the biggest digital influencers, so we developed a format based on real life, real routines, and real products.

By showcasing the influencer's tried-and-true tutorials within "docu-style" moments, it created a unique opportunity for Dove to authentically integrate into the influencer's every-day routines, while still being aligned with the type of content their fans know and love. We wanted to drive home the message that these young women depend on Dove to feel fresh and ready for all situations. While the influencer's social stardom made each story exciting and aspirational, it also revealed how similar their day-to-day lives are to all millennial woman.

We cast these women not only based on their social reach and engagement-level (12MM social followers in total), but also based on the below prerequisites:

Results

Media

Video for "Life in Style"

Produced by

Endemol Shine Beyond USA

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.