The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.

Click here to see the previous winner and nominees.