VOTING FOR BRANDS, ORGANIZATIONS AND INFLUENCERS IS NOW OPEN! VOTE

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The regular entry deadline is February 8, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

#LikeAGirl

Winner in Consumer Brand

Silver Distinction in Hashtag, YouTube

About this entry

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.

RESULTS After 2 Months:

-Viewed 76 Million time globally

-#LikeAGirl 4.4 Billion impressions

Why does this entry deserve to win?

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.

RESULTS After 2 Months:

-Viewed 76 Million time globally

-#LikeAGirl 4.4 Billion impressions

Media

Video for #LikeAGirl

Produced by

Leo Burnett, Toronto, Chicago, London/Holler

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city