entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 7th Annual Shorty Awards

#LikeAGirl

Winner in Consumer Brand

Silver Distinction in Hashtag, YouTube

About this entry

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.

RESULTS After 2 Months:

-Viewed 76 Million time globally

-#LikeAGirl 4.4 Billion impressions

Why does this entry deserve to win?

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand they count on for superior protection, wanted to change that. To truly champion girls' confidence, we needed to get to the heart of the issue. Our idea was to take a frequently used expression in society, one of the factors that undermines confidence, and change the meaning of it. We wanted to inspire people to change the meaning of 'Like a girl' to mean amazing things.

RESULTS After 2 Months:

-Viewed 76 Million time globally

-#LikeAGirl 4.4 Billion impressions

Media

Video for #LikeAGirl

Produced by

Leo Burnett, Toronto, Chicago, London/Holler

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018