The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared t he most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.