8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Use of a Hashtag on Twitter

The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared t he most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

#WalkingDeadNT1 : The First Zombie Attack on Twitter For the belated launch of "Walking Dead" in the French market, we captured existing fans -- and new ones -- with the first-ever Twitter-based zombie attack. Our hashtag, #WalkingDeadNT1, was key to attracting the Walkers to Tweeters. And the results … were contagious.This entry deserves to win because the challenges were enormous, and our hashta...
#Couchgating Game Day is big business for sports fans, yet weather, costs, bad seats and limited access to fantasy teams mean more fans are watching the game at home. That’s where KFC saw a big opportunity. To coincide with the launch of its new Gameday Bucket (8 pcs of chicken, 8 hot wings and 10 Bites), KFC coined a whole new word and created a social c...
#TwinterWonderland: Tweet for Snow (and Hurricane Sandy Relief) In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platform. Our strategy was clear: it’s the simple holiday joys that matter most. This led us to a simple idea, with a far-from-simple ...
Fake Hurricane Sandy Photos: Help Us Identify #FakeSandy Pictures As Hurricane Sandy made landfall in the US, there was a significant amount of misinformation spread over social media about the storm’s impact. Anticipating the potential for misinformation during a destructive and far-reaching news event, as well its impact to those in imminent danger, the Guardian US’s Social News Editor Katie Rogers launc...
WWE and Komen For The Cure team up for #RiseAboveCancer In Fall 2012, WWE partnered with Susan G. Komen for the Cure, a non-profit working to raise awareness and funds for breast cancer research. For the entire month of October, WWE altered television programming and set design to help promote this very important partnership. In addition to these alterations to our main programming, WWE began u...
Miller Lite Ask An Expert Fantasy Football players are always looking for a competitive advantage. So we allowed them to tweet at our fantasy football expert using branded hashtags right from our banner on their Yahoo! Fantasy Football matchup page. This kept guys more engaged with their fantasy team and more engaged with our brand. It also solidified Miller Lite as The Official B...
Miller Lite Brad K #2Tweets Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No problem though. Miller Lite stepped up to help a friend in need. Brad relayed his Tweets to our social media manager via his two-way radio and she posted them on @MillerLite with #2Tweets. Now Brad’s the Sprint Cup Champ and Miller Lite’s a social media hero.T...
Tweet to Shoot Nerf guns are very much a part of our agency’s culture. On a given day, we take them apart and modify them so they shoot further and faster. But the ultimate modification was when we took apart the Vulcan EBF-25. The idea of Tweet to Shoot was born. We rigged the gun to a 12-volt power supply and an Arduino Uno microcontroller. We combed the Twitter AP...
#LookforLogitech at CES At the 2013 International Consumer Electronics Show (CES) Logitech’s goal was to build a strong show presence and break through the CES noise without having a news announcement. Logitech identified an opportunity to provide free transportation for participants who engaged with the brand using a hashtag. With in-person signage, street teams and branded tra...
Discovery - Moonshiners Season 2 In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around the premiere of the second season of Discovery’s Moonshiners, by creating the first-ever tweet-powered moonshine distillery. By tweeting @Discovery #moonshiners and hashtagging ingredients, flavor profile, and packaging, fans and moonshine enthusiasts could i...
TLC's Here Comes Honey Boo Boo With their curious language and hilarious one-liners, the Georgia-based family at the center of TLC’s breakaway hit, Here Comes Honey Boo Boo, became hashtag generators. With organic trending topics popping up from fans, it was clear that each of the over-the-top moments of every episode of Here Comes Honey Boo Boo were ideal for topical hashtags. Deviat...
State Farm & YouTube Coachella Live Stream 2012 We did not just sponsor the Coachella Music Festival. We focused on what people were missing and delivered accessibility, personalized service, and value. Some won’t be able to make the trip? We’ll make you feel like you are there. You’ve made it and now you have to walk miles from parking? We’ll make it easy. Festival goers received free sh...
#resolutionsGIRLSbreak Given the premiere date of Season 2 on January 13, HBO harnessed the popularity of the New Year’s Eve holiday in the subversive tone of the series with “anti-resolutions," designed to inspire engagement.#resolutionsGIRLSbreak marked the next evolution of Season 1’s #mistakesGIRLSmake. The #resolutionsGIRLSbreak campaign extended OOH, highlighting the cha...
CLEAR Scalp & Hair Beauty Therapy™ Launch Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners - CLEAR SCALP & HAIR BEAUTY THERAPY™. Introduced to the US in 2012, the line is a breakthrough approach that starts with scalp nourishment to create the right foundation for strong, beautiful hair. We created a multi-channel campaign to launch the brand...
A&E Duck Dynasty Virtual Duck Call To promote Duck Dynasty, a reality TV series about a Redneck family with a passion for duck hunting, A&E gamified Twitter in the simplest way possible by launching ‘The Virtual Duck Call’ – the first ‘duck hunt’ game on Twitter. To start the game, A&E sent out a #QUACK tweet to the Duck Dynasty Twitter followers. The first person to respond #DUCK, or rath...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards ceremony will be held April 2016 in NYC and will be live streamed internationally.