2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Tweet to Shoot

Entered in Twitter Hashtag

About this entry

Nerf guns are very much a part of our agency’s culture. On a given day, we take them apart and modify them so they shoot further and faster. But the ultimate modification was when we took apart the Vulcan EBF-25. The idea of Tweet to Shoot was born. We rigged the gun to a 12-volt power supply and an Arduino Uno microcontroller. We combed the Twitter API for mentions of a specific hashtag. We rebuilt the classic Duck Hunt interface, took over a room and streamed it live. We even brought back the annoying dog. For 48 hours if anyone in the world mentioned #tweettoshoot, the gun in our office would fire and their name would appear on the Duck Hunt interface.We believe this project was the first of its kind. Cooperative gameplay in a remote location utilizing modified Nerf products. All streamed live so players could feel more connected. And while it might seem odd for an ad agency to branch out into engineering/robotics, we’re feeling like these assets all tie back to the communications toolbox of the future. Results On September 13-14, 2012, we had more than 2,800 people from 52 different countries, join us for a game of Duck Hunt with a social twist.

Media

Produced by

Neiman

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.