CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Miller Lite Ask An Expert

Finalist in Social Media for Sports

Entered in Twitter Hashtag

About this entry

Fantasy Football players are always looking for a competitive advantage. So we allowed them to tweet at our fantasy football expert using branded hashtags right from our banner on their Yahoo! Fantasy Football matchup page. This kept guys more engaged with their fantasy team and more engaged with our brand. It also solidified Miller Lite as The Official Beer of Fantasy Football.While most brands talk to consumers, Miller Lite is talks with them and nothing says It’s Miller Time like talking it up with friends. This innovative, and highly contextual, use of Twitter netted an interaction rate 600% higher than the industry average as well as thousands of consequent tweets and conversations resulting in exponential impressions. Miller Lite has seen its Twitter following grow nearly 400% since the ad hit the web. Ultimately, Miller Lite created an ad that consumers not only interacted with; they actually searched it out each week, exceptional in the ad world.

Media

Produced by

Digitas

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.