8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Use of Social Media for Sports

Whether it’s for the championships, drafts, scandals, lockouts, or major events like the Olympics and the Super Bowl, social media helps athletes, teams and sports brands connect with fans and consumers like never before. This awards honors the most creative and effective use of Twitter, Facebook or other social media channels for sports, whether for a specific sporting event, or for overall sports coverage. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Honorees & Finalists

Miller Lite Ask An Expert
Fantasy Football players are always looking for a competitive advantage. So we allowed them to tweet at our fantasy football expert using branded hashtags right from our banner on their Yahoo! Fantasy Football matchup page. This kept guys more engaged with their fantasy team and more engaged with our brand. It also solidified Miller Lite as The ...
Red Bull Artograph
Whether enjoying another powder day, heading to the next competition or filming their latest movie, Red Bull athletes are always on the go. To create a deeper relationship between the the sponsored athletes of one of the world's leading media houses and their fans, Carrot Creative imagined and produced Red Bull Artograph. This innovative platfor...
Nike #maketherules
In June 2012, Nike Women celebrated the 40th Anniversary of Title IX – the 1972 game-changing, historic legislation that gave rise to modern Women’s athletics – by creating an integrated campaign to not only ignite appreciation for the great women athletes who came before, but also actively engage today’s athletes to get inspired. Over the cours...
MLB Fan Cave
In its second year, the MLB Fan Cave evolved from a novel idea into a powerful marketing platform for Major League Baseball, growing its social media audience exponentially while engaging a significantly younger audience for baseball. MLB Fan Cave began in 2011 with goals of engaging younger fans via social media while increasing the profile of ...


America's Navy: Army-Navy Game
America’s Navy has continually positioned themselves as a Global Force For Good. In 2012, we took the opportunity to connect Sailors and their families to the Army-Navy Game, by geo-targeting fans at the game and posting live updates on our social platforms. With our 70,000+ members on NavyForMoms.com, we were able to recruit volunteers to join us at the ...
Bellator MMA: Vote for the Fight
Bellator: Vote for the Fight is a site Spike designed to feature webisode videos chronicling the training of four selected fighters right up to the premiere of Bellator MMA on Spike. The site allows fans to then vote for which two of these four fighters they would choose to face off as the first fight of the night for the premiere. Also featured is "Fight...
HBO Boxing
HBO has established a dominant presence in the social space for the sport of boxing, leading the way for athletes, networks, promoters, journalists, and other insiders to follow. 2012 was a year of major growth for HBO Boxing social platforms, engaging existing fans and discovering and educating new ones every day of the year. While boxing may be consid...
Miller Lite Brad K #2Tweets
Brad K. was a Twitter celebrity, but NASCAR banned tweeting for the final race of the season. No problem though. Miller Lite stepped up to help a friend in need. Brad relayed his Tweets to our social media manager via his two-way radio and she posted them on @MillerLite with #2Tweets. Now Brad’s the Sprint Cup Champ and Miller Lite’s a social media hero.T...
The NBA became “Social Media Santa Claus" on December 18, 2012 through its #BIGNBAXmas Twitter campaign that gave away dozens of prizes including a pair of tickets to all Christmas Day games, autographed jerseys from the league’s biggest stars, autographed photos, and items from NBA marketing partners such as adidas, ESPN, 2K Sports, Sports Illustrated an...
Sprint Backboard Cam
THE CHALLENGE With a limited budget and hundreds of brands competing for attention during the 2012 NBA Finals, how could Sprint break through to promote the launch of its new EVO smartphone? THE SOLUTION NBA BACKBOARDCAM PRESENTED BY EVO 4G LTE FROM SPRINT Using the NBA BackboardCam, we replicated the EVO’s revolutionary new camera, which fire...
The Hall of Fans - ESPN
In 2012, ESPN launched the Hall of Fans, an institution devoted to discovering, elevating, and celebrating greatness in sports fandom. In doing so, we leveraged social media to establish, grow, and promote the institution. The Hall of Fans will be a staple in the sports world for many years to come. 1. Recognize and Reward Your Fans – A core social ...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.